Something BIG Happens Tomorrow!

Finally, it's set to launch tomorrow. Remember a couple of days ago I asked you to stay tuned for a BIG announcement?

Finally, the moment we've all been waiting for is almost here.

A massive giveaway launches tomorrow, offering tons of gifts:

- tons of eBooks
- tons of Video Tutorials
- Software, PLR, etc

...tons of 'everything' you've ever wanted.

 

All valued at thousands of dollars at no cost to you whatsoever.

I just can't hide the excitement. I'll shoot you a quick message so you'll be the first to know and get all the freebies.

The Top 10 Social Media Fails of 2013!

The worst mistakes committed by companies, celebs and politicians and what we learnt from them

 10. Fail: Interns go rogue on HMV Twitter account When HMV entered administration in January, the company reportedly fired over 60 members of staff in one day. This didn't go down too well with the furious interns who took over HMV's official Twitter account in protest, fearing their jobs would be next. The interns, with nothing to lose, fired off a stream of tweets criticising the company. It took a highly embarrassing few hours for the company to regain control of their account and delete the tweets.

9. Fail: Burger King's twitter account gets hacked In February, the official Burger King Twitter account fell victim to hackers. They changed the account's image and handle to McDonalds and sent a bizarre mixture of tweets about employees' drug habits and chicken McNuggets. McDonalds quickly denied any involvement in the incident. Twitter reacted gleefully and the account gained thousands of new followers, with one user tweeting: "Somebody needs to tell Burger king that 'whopper123' isn't a secure password."

8. Fail: Luton airport makes light of child's death In March, Luton Airport posted a picture of a plane crash on their official Facebook page, with the caption "Because we are such a super airport, this is what we prevent you from when it snows. Weeeeee :)" Facebook users failed to see the funny side when it was revealed that the crash in question killed a six-year-old boy in 2005 when a plane slid off a runway in Chicago.
A spokesperson for the airport quickly apologised and blamed a new, ‘over-enthusiastic' employee for making the ‘honest, but misguided mistake'.

7. Fail: Epicurious tries to capitalise on Boston Bombing After the Boston bombings in April, American food and drink brand Epicurious provoked a huge Twitter outcry for posting a tweet which implied that its cereal brand would help people deal with the shock of the tragedy. People accused the company of trying to capitalise on the attack which killed three people and seriously injured hundreds.

6. Fail: Godfrey Bloom's mistaken identity tweet In perhaps one of the tamer incidents involving the gaffe-prone Ukip MEP who previously called female activists ‘sluts' and Africa ‘bongo-bongo land', Godfrey managed to confuse two Channel 4 journalists on Twitter. He tweeted a critique about how he had been interviewed by Krishnan Guru-Murthy, but instead included Faisal Islam's handle. One user responded by asking Godfrey: "do all brown people look the same to you?"

5. Fail: British gas Q&A backfires In October, British Gas announced a 10.4 per cent rise in their energy prices. They then decided it would be a good idea to host an hour-long live Twitter Q&A with their Customer Service Director on the same day. The idea was to provide a platform for customers who had genuine queries about the price hike. Unfortunately for British Gas, it didn't /quite/ go according to plan as angry customers took over the #AskBG hashtag with jokes and insults.

4. Fail: Peaches Geldof victim reveal In November, Peaches Geldof broke a court order by tweeting the names of the victims' mothers in the Ian Watkins abuse case. She said the mothers deserved to be ‘named and shamed' for their role in the abuse. Despite the fact that hundreds of her followers quickly pointed out that what she had tweeted was illegal as it meant the victims could be identified, Geldof remained defiant and refused to delete her tweet until hours later. She later apologised.

3. Fail: The RNC declare racism ‘over'. In December, the Republican National Committee used the anniversary of Rosa Parks' arrest to boldly declare that the fight against racism had ended. One user responded: "Guys, there's a bunch of white dudes say racism is over. Time to go home! The fight is over."

2. Fail: NHS trivialises domestic violence The NHS recently caused uproar on Twitter by tweeting a link to an article which many campaigners felt trivialised domestic violence. The article offered ‘simple tips' to avoid ‘festive feuds.' These included consuming less alcohol and planning a variety of activities to keep the family busy.

Critics felt it displayed an offensive ‘victim blaming attitude' and called on the NHS to delete the tweets and apologise, which they duly did. Be SexPositive, a sexual health charity offered the only ‘simple tip' to avoid domestic violence:

1. Fail of the year: Selfies at funerals 2013 was quite a year for the Oxford English Dictionary's most popular word, with everyone from world leaders, the Pope and Prince Charles getting in on the amateur-selfie action. But even the most innocent of trends can soon turn cringeworthy – as this one did with the emergence of ‘selfies at funerals'. Back in October, the Selfies at Funerals Tumblr account hit the mainstream news by documenting dozens of self-snapped funeral photos, including one appearing to show the coffin of a mourner's dead grandmother in the background. Then, at Nelson Mandela's memorial service, the Danish prime minister, President Obama and David Cameron got in on the act with the ultimate funeral selfie. "Our work here is done," said the blog that identified the phenomenon.

·

 

Source: http://dld.bz/deESu

Five Pitch Page Mistakes ClickBank Vendors Should Avoid

Every successful ClickBank vendor knows that having a large number of affiliates promoting your product is the key to driving more sales. Unfortunately, many ClickBank vendors make mistakes when designing their Pitch Pages that hurt their ability to attract and retain valuable affiliates. The biggest mistakes vendors make when designing their websites include:

1) Accepting non-ClickBank forms of payment. Nothing upsets an affiliate more than losing a commission because the vendor accepts multiple forms of payment. Multiple forms of payment include PayPal (which ClickBank already accepts), a second non-ClickBank option for credit card processing, or a mail or phone-in payment option. ClickBank can only track affiliate HopLinks through the ClickBank order form. If an affiliate refers a customer and they end up mailing in their payment, the affiliate loses out on their hard-earned commission. Most affiliates check to see if a vendor offers multiple forms of payment before promoting their product, and might not promote the product if it does. I realize that vendors want to be customer-friendly by offering multiple forms of payment, but they may end up missing out on a lot of potential affiliate-driven sales.

2) Openly advertising the affiliate recruitment page. I often see vendors putting ‘Join Our Affiliate Program’ or ‘Webmasters Make Money’ links below the product order button or in their website navigation. This may upset some affiliates because a customer can easily view this link, learn they can sign up for ClickBank, get an ID, and receive a commission rebate. It therefore bypasses the affiliate commission. Instead, a vendor should bury their affiliate sign-up as a small text link in the footer of their sales page where it won’t be noticed as easily, and instead promote the page in their ClickBank Marketplace listing and other locations.

3) Presenting a poor design. Your website design should be optimized for the highest conversion rate possible, since affiliates want to feel confident that their efforts will regularly convert into sales. This requires: 

• Professional graphics. Vendors should present a clean, professional, fast-loading design with an attention-grabbing title. Invest in a professionally designed logo, header and footer graphics. Include a professional graphic of an e-book/software 3-D product box or, if you run a membership site, a membership “swipe card” graphic. These boxes and membership cards have been proven to drastically improve conversion rates.
• Well-written copy. Copy should be grammatically correct, conversational and free of typos.
• Minimal navigation. Sites that convert best have a single sales letter. If a vendor presents potential customers with a page full of links, it can prompt confusion or indecision. A page filled with links can overwhelm users so they don’t know where to start and may eventually leave without placing an order. A single page ‘squeezes’ potential customers into either buying or not buying, without unnecessary distractions. To increase conversions, provide only one decision. If you are a vendor who needs multiple navigational links, keep them to a minimum and be sure to make navigating your site easy.
• Multiple calls to action. Place text or graphical order links throughout your sales page. Vendors should invite people to order after a few paragraphs of sales copy. If there is only one order button at the bottom, conversion rates will be lower. Vendors shouldn’t overdo order buttons. They should be fairly aggressive, but never annoying or pushy.

4) Placing ads on site. Vendor Pitch Pages should not include third-party text or banner advertising on the sales page, such as Google AdSense or ClickBank HopAds. Affiliates aren’t going to send traffic to a vendor and risk losing that traffic to a user clicking a text ad or buying another ClickBank product through the vendor’s HopAd.

5) Not offering upgrade products. Affiliates love vendors that offer upsell opportunities because it’s a chance to earn more money. Take two products that are comparable in every way, but one offers upsells and the other doesn’t; which one is the affiliate going to promote? When you offer attractive upsells, you will not only attract more affiliates, you’ll also attract more aggressive and active affiliates.

Avoiding these costly mistakes can help vendors attract and maintain productive affiliates, which can have a huge impact on sales. Above all, it’s of the utmost importance to treat and respect affiliates like the valuable business partners they are.

Source: http://dld.bz/de7uH

Google Hangouts Introduction

When Google launched its new social network, Google+, many in the business community thought that it would be comparable to Facebook. The basic functions are pretty much the same between the two networks; users can share information with their connections that they think would be worthy of their time.

Businesses have their own page on Google+ that functions much like a Facebook fan page, in that it holds information and allows the owner or staff person to share information. Of course, there are cosmetic details and some other functions that are different, but for the most part Google+ resembles the other social network.

However, one of the things that has been unique about Google+, is its application called Hangouts. Google Hangouts allow a user to broadcast video live in front of other users across the World Wide Web. For some, Hangouts are an easy way to conduct a conversation with someone, and be seen while doing so.

For others, it has been a way to conduct group conversations and meetings. Google Hangouts provides a place online for up to 10 individuals to have a private conversation online with video, audio and even their documents.

The response to Google Hangouts has been significant. Business leaders and marketers have been able to use Hangouts to connect with their buyers and prospects in very personal ways. At the same time, these Hangouts have allowed them to communicate information in a unique way across their organizations.

The best way to describe Google Hangouts and its benefit to small businesses, is to describe it as a television studio on the web.  Companies can gather staff, partners, and even suppliers together on one broadcast or live chat. These people can share ideas, documents and insight on whatever the subject is for the Hangout.

At first glance, this wouldn’t be any different than someone using voice over IP software like Skype in order to communicate with a partner, prospect or client. All such software allows video communication to happen within a small group of people.

What's different about Google Hangouts is your ability to broadcast the conversation to an unlimited number of people. You can literally have visitors go to either your personal website or a YouTube site, and watch the conversation as it is occurring live.

That brings a new element to your ability to get your message out. There are a number of ways that any small business can use Google Hangouts effectively, where other technologies have failed to be reliable.

Because Google Hangouts is in its infancy, there is still a technological hurdle to climb. A participant will need to be able to appear on a web camera and have the technical skills in order to make that happen. They'll need to have good lighting and good computer audio sound. While none of these things are insurmountable, they do take a certain level of technical savvy in order to connect them properly so that the Hangout will be effective.

However, with the assistance of local Internet marketing consultants, many companies are using these Hangouts in order to demonstrate the benefits of their business in a way that they have not been able to do before. Unmentioned until this point, is the fact that using Google Hangouts is largely free of charge (for both the company doing the presentation, as well as the individuals participating). This is important in that, if you can determine what your strategy is to use Google Hangouts, you'll have a solid tool to connect with your prospects and customers and get them to buy more, and a tool that you can use as much as your company deems necessary.

http://dld.bz/de5yx

Tourist Walks Off Australia Pier While Checking Facebook

 

A Taiwanese tourist had to be rescued after accidentally walking off a pier in the Australian city of Melbourne while checking her Facebook page.

The woman tumbled from St Kilda's pier into Port Phillip Bay late on Monday night.

Police were alerted to the incident by a witness and rescued her in a speedboat after about 20 minutes.

The woman, who apologised, was taken to hospital for observation but police said she was fine.

Senior Constable Dean Kelly of the water police said officers found her floating metres from the pier.

"She was still out in the water laying on her back in a floating position because she told us later that she couldn't swim," the Australian Broadcasting Corporation quoted him as saying.

"She still had her mobile phone in her hand and initially she apologised... she said 'I was checking my Facebook page on the phone and I've fallen in'."

Constable Kelly called on people to pay more attention when using social media around water.

Victoria police, meanwhile, said in a statement that there was no need for a lost property report because the woman "kept hold of her mobile phone throughout the entire ordeal".

Source: http://dld.bz/deuMG

Facebook Tops Google Searches For UK In 2013

Google has revealed that Facebook topped its list of the most searched-for terms of 2013 in the UK.

 

The social networking site beat the search company's own YouTube video service to the top spot. Google itself made it in to third place.

Shopping sites proved popular with web users with eBay, Amazon and Argos all making an appearance in the top 10.

Aside from spending and sharing, news proved popular with BBC News and the Daily Mail featuring high on the list.

Google also examined what questions people typed in to its search engine and from this compiled a top "what is" list. Facebook topped this too with a substantial number of UK-based searchers wanting to know what the social networking site was.

The question many people wanted the answer to

The second question was more a more heartfelt, "What is love?"

Other popular "what is" topics included searches for cancer, energy and blood pressure. Perhaps reflecting economic news throughout the year "What is the minimum wage" and "What is Universal Jobmatch" made it in to the top 10 most-asked. Universal Jobmatch is a government-run jobs-listing site.

Explaining Facebook's position at the top of the most searched and "what is" lists, Chris Green - an analyst at the Davies Murphy Group consultancy - said: "Facebook has now firmly established itself as a hub on the internet, making it a destination for surfers to do multiple tasks such as communications, gaming, shopping, photo-sharing and information gathering.

Google's Top 10 UK search terms

1. Facebook
2. YouTube
3. Google
4. Hotmail
5. Ebay
6. BBC News
7. Amazon
8. Daily Mail
9. Argos
10. Yahoo
 

"These are tasks that would have previously involved using a search engine to source multiple sites."

The "most searched-for" terms are based on the number of times the relevant words are typed into Google's search engine.

Mr Green added that Google's own appearance near the top of its list could be explained by the fact that Chrome and other internet browsers can be set to automatically use the search engine when a phrase - rather than a full web address - is typed into their top bars.

"Chrome makes no distinction between web addresses and words in its search box so people get lazy and just type in single words like Google rather than full web addresses," he said. "But this registers as a search."

Man of Steel
Google also unveiled its "top trending" search terms for the UK in 2013. These are the entries that have seen the largest increase in traffic compared with 2012. Many of the entries on the list reflected major news events of the past 12 months.

Google's Laurian Clemence spoke to the BBC's Aaron Heslehurst
 

The death of the Fast and the Furious film star Paul Walker was at the top of the list.
Both Nelson Mandela and former Prime Minister Margaret Thatcher who died this year also feature in the top 10.

Google's Top Trending Worldwide

1. Nelson Mandela
2. Paul Walker
3. iPhone 5s
4. Cory Monteith
5. Harlem Shake
6. Boston Marathon
7. Royal Baby
8. Samsung Galaxy S4
9. PlayStation 4
10. North Korea
 

The birth of Prince George in July came in at number four on the UK list.

"Celebrities always get a lot of interest and the passing of well-known figures makes people want to learn more about them," said Google's Claudine Beaumont.

"Despite that, some of the more traditional aspects of British life, from the Grand National to the royal birth, have generated many Google searches and will be remembered as events that have characterised the year."

New product launches helped the iPhone 5S and Microsoft's Xbox One become the biggest tech trending search terms.

The worldwide "top trending" list saw Nelson Mandela in top spot, and also saw the Boston Marathon and North Korea in the top 10.

There was a battle of the superheroes in top 10 most searched-for movies. Man of Steel beat Iron Man 3 in to top place. A small triumph for Superman who had lost out at the box office to his metal-clad rival.

Oscar winners Django Unchained and Zero Dark Thirty also featured. Only one animated film made the list, Despicable Me 2, but it was one of three sequels that were searched for including The Hangover 3.

Source: http://dld.bz/desDP

Should I Use A Fake Facebook Profile?

A lot of online marketers have decided to create fake Facebook Profiles because of its great advantage of being the easy way to find friends (potential customers) each and every day and getting direct contact with them by messages.

CNN on one of its articles on Social Media has declared that a total of 83.09 million fake accounts have been created. They have been created for various reasons, with a mixture of innocent and malicious purposes. Facebook has even tagged them into 3 categories: duplicated, misclassified and undesirable account.

What does Facebook think of fake Facebook accounts?
The duplicate account numbers have reached the 45 million mark of active members. These accounts are normally because people decide to create more than one account because they violated one of the rules and also create accounts for their children under 13 years of age, which is against Facebook’s terms of service.

The misclassified accounts (22 million) are personal accounts created for companies, pets, groups, topics, etc. These are the ones that Internet marketers create for marketing purposes. These types of personal accounts are ok according to Facebook, but Facebook has created the Pages platform for them. The great thing about these accounts is that you are able to convert them into Facebook Pages.
And the worst ones are the undesirable accounts (14 million). People have created these types of personal Facebook accounts for various malicious reasons like: spamming and other evil activities.
The duplicate or false accounts percentage is a lot higher from places like Indonesia and Turkey than it is from the United States and Australia. That’s something really important to know if you decided what market to target if you are using Facebook Ads as an advertising method.

What Facebook is doing to fake Facebook accounts?
What Facebook says about these accounts obviously is that they are actively finding them and disabling them each and every day. They don’t just delete the account, they disable the account and don´t let the user get access to the information or to get a copy of it. They just freeze the account forever. then they will need to ask permission from Facebook in order to create a new one.

What do I do now with my fake Facebook account?
My advice is not to open a fake Facebook account. Imagine if you create a fake Facebook account for a company and then  your boss finds out that Facebook has just selected that account to be kicked out of the Facebook platform. That will put you into great trouble.

If it happens to be that you have an account for businesses, pets, topics, etc. and Facebook has not shot it down yet, you can easily convert it into a Facebook Page. The bad thing is that you will lose all the information inside, but the great thing is that Facebook will convert all of your Friends into Likes.

You won’t be able to have a personal Facebook account that way; you will be login into a Facebook Page, which means you won’t be able to contact them directly by messages, only through the news feed.

But being honest is always the best option. If you still have fake Facebook accounts you should migrate them to Facebook Pages right away, which will save you a lot of frustration in the long run.
If you want to know more about how to convert a Facebook Personal Account into a Facebook Page before Facebook finds your fake accounts, shoots you down and get you in trouble, then click here and grab this bonus PLR Facebook Business In A Box.

Twitter backtracks On Blocking Changes!

Twitter has reversed changes it made to how people block other users, less than a day after they were introduced.

The changes allowed blocked users to continue to see tweets and interact with accounts that had blocked them, leading to an outcry.

Twitter said it was reverting to old rules, under which users are not able to follow an account once blocked.

Blocking is used by people to stop trolls and rude online commentators from interacting with them.

"We have decided to revert the change after receiving feedback from many users - we never want to introduce features at the cost of users feeling less safe," Michael Sippey, Twitter's vice-president of product, said in a blogpost.

"Any blocks you had previously instituted are still in effect."

'Post-blocking retaliation'

There have been calls for Twitter to do more to counter cyberbullying following a number of high-profile cases of trolling, where users of the social networking site were bombarded with threats and abuse.

The firm recently introduced a "report Tweet" button to try to combat the problem.

Mr Sippey said that Twitter's initial decision to change the way blocking works was a further attempt to prevent abuse, by ensuring that users did not know they had been blocked by someone.

He said blocked users - and sometimes even their friends - often retaliated against the people who had blocked them, resulting in increased bullying.

"Some users worry just as much about post-blocking retaliation as they do about pre-blocking abuse," he explained.

He added that Twitter "will continue to explore features designed to protect users from abuse and prevent retaliation".

Source: http://dld.bz/defYr

Instagram adds direct messaging to take on rivals

 Photo and video sharing app Instagram has added direct messaging to its service in a nod to the success of rivals such as Whatsapp and Snapchat.

 

Instagram Direct lets users send a picture or video to up to 15 people, without it appearing to the public. Only someone a user "follows" on the service could send them a direct image, founder Kevin Systrom explained.

He dismissed suggestions that the app may soon add a Snapchat-style "disappearing" photograph option. But the new Instagram features do borrow various popular aspects from its rival:

• images and video can be sent to individuals or a group
• the sender is notified when the content has been viewed
• small amounts of text can accompany the message

Only images and video from people a user already followed on Instagram would be automatically shown, Mr Systrom said, but other users could send content that would appear only when the recipient agreed to view them.

He added that Instagram would not monitor messages for explicit or offensive content - but that the usual reporting methods would apply to private messages as well as those shared publicly.

Mr Systrom did not elaborate on whether the feature would be used to deliver advertising directly to user's private inboxes.

IHS mobile analyst Jack Kent told the BBC that making money from the feature would be a secondary concern to Instagram - which is owned by Facebook - at this stage.

"When you look at Facebook's wider strategy with new services and features, the first goal isn't necessarily monetisation," he said.

"It's building on maintaining scale. With these new features, it's about maintaining and growing the audience."

Messenger threat
Instagram was bought last year by Facebook for $1bn (£629m), at a time when it shared only photographs, often with "artistic" filters applied.

Gradually, the app has grown - the most significant addition being the option to share 15-second video clips, emulating Twitter's short video service, Vine.

It has also added advertising into users' feeds.

Snapchat's Evan Spiegel is reported to have rejected a $3bn takeover offer from Facebook

But it is instant messaging that has Instagram and Facebook looking over their respective shoulders.

According to reports, one of the most popular apps, Whatsapp, has grown to boast 350 million active users worldwide - compared with Instagram's 150 million.

Other competitors, such as Viber and Kik, have also gained rapid popularity. Snapchat, an app in which messages "self destruct" after 15 seconds or less, reportedly turned down a $3bn takeover offer from Facebook.

Furthermore, some studies have suggested that teenagers are moving away from Facebook, frustrated that a social network that was once dominated by their peers now attracts their parents.

Mr Kent said Thursday's Instagram announcement was all about maintaining and growing an audience by incorporating features users are have started to use elsewhere.

"Instagram so far has been built on public profiles," he said. "But more recent successes in the social networking space have been around private interaction."

Twitter, which has had direct messaging since its inception, recently expanded its offering to allow the private sending of images and other media.

Source: http://dld.bz/decGX

Facebook Ads Built on Boredom

When it comes to Facebook ads, you'll get wildly varying comments and results reported in your favorite business, SEO or marketing forums.  Some people are up-front about stating that Facebook ads are the greatest thing since the iPhone; others give it a total thumbs down. That being the case, how do you get at the truth?  What makes it work for some, and not for others?

First, make sure you have a niche that suits Facebook.  While it's true that an experienced marketer can fine-tune an ad until it does bring decent results, these won't be great, if you've picked a niche with a low Facebook demographic. And if you are closer to starting out in your marketing career than you are to buying a California mansion, it's easier to make sure yours is a subject Facebook users are likely to love.

Here are some broader categories that have - and haven't - had a lot of success on Facebook. (Note that these results are not compiled within some formal market research study with quantified results, but were simply gathered by monitoring the answers on a variety of authority business blogs.)

YES
- Mobile phones
- Local services, events or projects
- Games
- Apps
- Vacations
- Anything "green"
- "Fun" products
- "Quirky" products
- Recreation
- Sports
- Music

NO
- Graphic design
- Web design
- Insurance
- Household products
- Anything with too broad a keyword; or too much competition.

You'll know you have a winning Facebook niche if it rates well for what one SEOmoz commenter called "inherent coolness".

Upping your Chances of Facebook Ad Success

A couple of things to always keep in mind, when using Facebook as an advertising campaign platform...

People use Facebook basically to pass the time. It's where they hang out between appointments; when there's nothing to do; when they're bored, depressed or just not in the mood for work; or when they need a little online "reward", after completing a ton of homework or a boring project. As a result, if you do create an ad for popular escapist or entertainment categories, you're right on the money with Facebook user interest level, and you may get a lot of clicks. But, as always, there's no guarantee that your ROI (return on investment) is going to be worth the money you invested in the ad. Only a trial run and testing will tell.

The Most Important Element 

When people are wandering around Facebook, they don't really want to leave it to visit yours - and not all of them know about right-clicking to open your ad in a new tab. Consider sending them to your specially-created, interactive Facebook page instead - that way, they're not so likely to regard your ad as an intrusion.

But the real solution to making sure you have a winning ad campaign? Thorough market research, of course!  Find out if anyone is actually spending money in that niche. (There are a lot of specialty niches - especially within the hobby category - with high interest but almost zero spending!)  And then find out who is doing the spending.

What about you? Have you tried Facebook ads yet? http://dld.bz/dcTcn  

Is LinkedIn Really Effective For Internet Marketing?

Internet Marketers are business owners who sell their products and services online from websites. Working online brings much advantage since you can reach people all over the world and entice them to buy your products. However, any business is always on the lookout for even more ways to promote their company, get more customers and make more profits, and LinkedIn can do that for Internet Marketers.

All of the Fortune 500 businesses have accounts on LinkedIn, which shows you that this platform is taken seriously in the business world. Nearly every second another business is creating an account on LinkedIn and as of this year (2013) it has more than 200 million users, many of which are Internet Marketers with the same hopes to make profits and grow their business as any other company.

Grow Your Business with LinkedIn

LinkedIn is a powerful social network for professionals in all kinds of work, including Internet marketing. It can help business people to boost their turnovers through being able to reach targeted customers, grow their brand and credibility, advertise their products and services, grow their network through their followers and groups, and much more.

Marketing through social media networks like LinkedIn gives business owners a quick and nearly instantaneous method of reaching out to their potential customers, clients, and fellow businesses. LinkedIn allows them to reach millions more customers than ever before and best of all, most of these services are free or cost much less than traditional forms of advertising like print or broadcast.

LinkedIn Advertising Helps Businesses Succeed

One such method is called LinkedIn advertising. This platform lets business marketers talk to their sales prospects, get their personal details and be able to easily follow up with them and convince them to buy your products or services. LinkedIn advertising is not free, but it can help you to make money through being able to advertise your products and services.

The advertisements on LinkedIn can be targeted by job title, location, and several other parameters. Even though the advertising options on LinkedIn could be expensive depending on how it is used, it is also very highly focused and so can be very effective. This means you can grow your audience easily and get people to come to your website or blog as well.

LinkedIn Helps Grow Your Business Brand

Branding is vital to an Internet Marketer if you want customers to recognize your company. With LinkedIn your business profile is what visitors see first and it should give relevant and up-to-date data on your company and what it can do for potential customers and clients.  That’s why all businesses should create a Company Page on LinkedIn.

Each Company Page has a profile page, just like in a personal LinkedIn account. For your profile on you Company Page, you should post a business-related picture of yourself so your potential customers and clients can put a face to your name if you are the company owner. The picture you place here will be what shows up in your posts and people will use it to recognize you and your brand. You could also use your logo if you have one. Plus, it’s vital to list the URL for your website or blog and link people who read your postings back to it.

Your Company Page can be used to talk about new products and services, help put out answers to questions relating to your niche, create groups of like-minded people in your field, advertise for job openings in your company, etc. It’s one of the best ways to market your Internet business and is much more cost effective than many other methods of advertising.

You promote your business through your Company pages; you should see an influx of lots of new visitors to your website that you can entice to become new customers.

Don’t forget to optimize your Company Page content by using relevant and trending keywords for your business niche. Keep in mind that Google indexes LinkedIn pages and they can be searched and will show up in a search engine search by a potential customer or client.

Attractive presentation of your Products and Services Page Vital

A Company Page also has a Products and Services section you can use to place things like testimonials, endorsements, recommendations and more that concern your Internet Marketing business ventures. The more your followers talk good about your products and services, the better your profits should ultimately become.

A simple, but effective method of advertising your business is to put a LinkedIn button onto your website or blog. Then, you can get people going back and forth from your website to your LinkedIn account and vice versa.

 

www.linkedinmarketing-tips.com  

Facebook Advertising for New Marketers - Should You?

You've built a website or created a WordPress blog, and packed it with your best content. You've done solid market research, carefully optimizing your site for SEO with long-tailed keywords. And now you're busy networking that site by:

- Submitting articles to directories
- Including a clear "call-to-action" at the end of every post
- Networking on related forums and social media

But there's one other strategy you might want to consider - one that at first may seem premature for a new blog or website. And that is advertising on Facebook. It's not for everyone, of course - but if you fit a certain profile, it can be the fastest way to turn your site or blog into an authority site and increase it's page rank.

You could invest in a pay-per-click (PPC) campaign - if you're going to pay for advertising at all. But anyone who has tried to find a good keyword with competition that isn't overwhelming, then register a dot com domain for it, knows all too well that finding that keyword unregistered is akin to winning millions on the lottery.

The Hazards of Keyword Selection
And if you pick a keyword with heavy competition, no one's going to notice you.  Especially if you're just using that long-tail for SEO purposes, rather than purchasing PPC. (And this is especially true for internet marketers - one group fully aware of and savvy to keyword SEO - unlike, for example, the majority of people in, say, knitting forums, where the main interest is knitting; not marketing.)

If you do have a clear niche, however, and a strong demographic that is narrow and precise, your fastest road to creating a profitable presence could be to invest in a Facebook ad. You can purchase one inexpensively, run it for a set amount of time - and have your site spread via the best route of all: The buzz created among your social network friends (all of whom are sitting there, right in your specific niche demographic).

Remember, this is an experiment. Set your daily allotment low, and track it. (Facebook does allow you to do that.)

Maximizing Your Ad
Make the most of Facebook ads' graphics ability, and add an appealing photo or image (just look at those Facebook ads down the right-hand side of your profile page, to see examples of visually strong ads).

And Facebook's ability to target by city, state and country is one of its best ad features. If your website or blog is dependent on location (i.e. "Niagara Falls Orchard Photography") and you've also created a Fan Page on Facebook, you may find you've got it made.

One caution, however: Do make sure that you actually do use strong, specific keywords for your niche in your ad headline and body text.  Keep the focus narrow to that one single, specific group.

Remember that Facebook's participants are predominantly (but not exclusively limited to) the female 18-34 range. If you were running a site that wanted to sell to a strong male demographic in a different age range, you'd need to make sure there was a good sprinkling of active Facebook groups and fan pages in that field visibly populated with males, before you went ahead with your ad.

Remember - keep your daily costs low, your target specific - and good luck with your Facebook advertising!

http://albertgundani.com/facebookadsrevealed/
 

Facebook Ad Disaster

You may have been given quite a few Facebook Ad tips by well-meaning friends or forum members. I just read one tip you should definitely avoid - and that's creating a new Facebook account under a pen name for your business.

Let's take the case of Walter (not his real name, of course.)  Walter wanted to market and create a Facebook ad for a small game he had developed, since he knew that Facebook was an especially fertile ground for ads involving fun and entertainment. However, he found out that all Facebook ads are linked to personal profiles.  His main Facebook profile presented him in a light that he felt would not sit well with his potential customer base, so he created another profile under the pen name he used for his blog (one he actually had registered at his bank so cheques could be made out to the pen name and cashed). In other words, it was perfectly legal with his bank to do business  under that name.

Walter had taken great pains on that particular blog, without telling any outright lies, to allow readers to think of him as much younger than he was. He used a younger "tone", and learned the right idioms to help him fit in with his niche's 17-21-year-old age group. So to fit in with the blog, he gave his Facebook alter-ego a much more recent birthdate, and randomly typed in the name of a college he'd never attended.

9 months later, his game was just beginning to enjoy success. He had added some apps, created a Facebook group and had about 23,000 subscribers.  The ad had been a definite success.
Then - disaster!  Facebook somehow found out his profile was "fake". It was promptly pulled.
So was his ad.

His 23,000 subscribers - and all his apps and data - disappeared... into thin air. There was nothing Walter could do about it... except start all over from scratch. Note that Walter had no intention of being dishonest - merely clever (and perhaps a little playful).  "Fraud" never entered his head; and he had indeed checked to make sure that he was allowed to have more than one profile on Facebook.  But what he didn't was thoroughly read Facebook's terms, in which Section 4, "Registration and Account Security" states up front that you have to provide your real name and information.

The very first point in the list states:
"1. You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission."

Not only was Walter's pen name "false", in Facebook's eyes, but also his birthdate and college.
Now, whether you think that Walter was being fraudulent or whether you understand his intentions and agree with his viewpoint that it was "marketing", it doesn't matter. The point is, Walter lost months of hard work, 23,000 and a lot of money.

The fine print can be maddening - especially on Facebook, where sections seem to contradict each other, and definitive answers are often only found after accessing many pages (not all of them easily found).

But if you are going to invest that much time and money into a marketing and advertising campaign, it pays not to ignore that fine print. The price - as Walter will ruefully tell you - is far too high.

http://albertgundani.com/facebookadsrevealed/

2 Cent Facebook Clicks

In these 21, 2Cent FB Clicks training videos , you will be shown step by step, exactly what you need to do to start making Facebook Ads work for you.
Learn how to funnel responsive targeted buyers on demand to your offers using Facebook Ads for pennies!
If you've done online advertising before, you will know that a winning ad campaign can almost certainly increase your bottomline.

The truth of the matter is, you should never be in a losing situation if you know what your doing. Pay-per-click advertising, specifically Facebook Advertising, does not need to be risky or costly if done the right way!

As a matter of fact, it is possible to get Facebook Ads for as little as 2 cents per click... today, and everyday, without any tricks, gimics, or anything unethical.

With 2 Cent FB Clicks you will master and learn...
•How to create highly targeted facebook custom audiences and user lists
•How to create, write, and optimize your Ads for maximum conversions
•When and when not to use Facebook Ads for your offers and why
•How to leverage the viral nature of social media to get more traffic
•And most importantly how to get people to buy your offer

It's always a good feeling to know that you can get quality traffic whenever you want it.

This upto date series of step-by-step training videos will walk you through the exact same process that we use to profit with Facebook Ads... time and time again.

Put this training to work for you now, and ensure your next level of success.

You can get this entire 21 video training series here: http://facebookadsrevealed.albertgundani.com/

Branding and Facebook Ad Success

Are you one of those entrepreneurs who is focusing on branding their business or company?  If your answer is "yes", you may want to link your Facebook ad to your Facebook page.

What's that?  Don't have one?  Well. Let's have a look at Facebook pages... and then you can tell me why not. Okay?

A Facebook page provides "a customizable presence for an organization, product, or public personality to join the conversation with Facebook users", according to Facebook. Its main focus is the "stream of content" provided by page administrators.

In other words, create a page for your company or yourself, providing real-time feedback, updates, screen shots and photos. Then give it a strong voice (yours), endowing the page with a definite, deliberate personality - one which you want aligned to your company mission and values. Chances are you will find you've created a powerful connection with your visitors. The content on your page and the feedback from real readers may help convince them to then click on your sales page link or the link to your main site, once your ad appears and people see that yours is a lively, positive page.

Another thing a page can do is charm potential customers into regular visits - particularly if they know you are going to:
- Provide them with an "insider" peek into your company's heart
- Give them inside information
- Provide them with the latest news about your product or company
- Give them a "reward"; perhaps a special discount link, a game against other fans, or the chance to enter a contest or draw (run the latter two events by Facebook first!)
Regular users are your biggest asset - and a sure sign that you're doing things right.
Beware of "Selling"

One thing that is key to creating a successful, strong Facebook Page: Be honest and up-front with your readers. Avoid anything that even faintly resembles hype or a sales pitch. 

This should be the place they go that makes them feel as if you've let them slip into your private lunchroom, chatting with them like a friend and sharing things you wouldn't share with outsiders. (Your posts will also appear in their News Feed, adding to the feeling of immediacy).

On top of this, Facebook has provided some great features to enhance your readers' experience on your page: Options such as...
- Multi-media functional Wall (you can control what content you allow your fans to post)
- The ability to publish or not publish your posts to your fans' News Feed
- Status update option
Check Your Stats
But perhaps its most exciting option is allowing you the ability to check your stats on viewer engagement. You'll be able to see stats on comments and news feed use.  (This is provided through their Facebook Insights platform.)

The only real drawback?  Once you've created your page name, it can't be changed or edited. (Everything else on the page can be adjusted).  So make sure you take your time, picking exactly the right name, and putting it in the best category for your ad campaign. (The category also is permanent.)

Go visit your competitors' Facebook pages (and especially the professionally-produced pages of Big Guns like Nike and Coca-Cola) and see what features and elements you like... and what you don't like.

Facebook pages allow you a flexible range of applications you can choose to add... or not.  These include:
- Videos
- Photos
- Events
- Reviews
And if these don't meet your needs, check out the Facebook Applications Directory to uncover further apps that can help enhance your new Facebook page.

http://facebookadsrevealed.albertgundani.com/

9 Facebook Ad Mistakes

There are definitely ways to reduce the effectiveness of your Ad on Facebook, and here we will take a look at 9 of the most common…

1. Assuming that all Ads are created equal.
Facebook selects Ads to repeat based on the best performers – the ones that generate the most click-throughs or impressions. That’s why it’s important to support your Ads with interactivity-promoting tactics such as having a Facebook Fan page, and making sure you really do target the right people.

2. Not tweaking your Ad as your campaign progresses.
Too many people create an Ad – and leave it. Even the best, most professionally optimized Ads go through a natural cycle of peaking and declining activity, so make sure you monitor this, and adjust your ads as needed. (Facebook is also more likely to keep displaying your Ad, if it sees you are keeping it current.)

3. Not putting your Ad in the best Facebook category.
To figure out the right one, you need to think like your viewer: How would he/she categorize your product? You may think of your custom-embroidered hemp pillows as “home décor accessories”… but your ideal customer might be looking for “green products”.

4. Picking too broad a category.
This is a mistake usually born of inexperience. No, it’s not better to reach 1,000,000 readers in the
hope that a handful might actually be interested in your Ad subject: It’s better to narrow your focus to an exact, small target group – one that will give you comparatively higher conversions (sales).

5. Not reading all the guidelines and restrictions.
That one should be obvious, but still trips potential Advertisers up all the time. The best way not to “miss” something is not to rush through the process. Read the guidelines and restrictions first – do your homework!

6. Rushing into Ad creation.
See # 4… and make sure you’ve thought of all the ways you can maximize your Ad dollars. Have a plan, don’t just fire your canons off in all directions. Think through your campaign, and plan for the long term (and for modifications) too.

7. Putting all your eggs in one basket.
Especially if it’s the first time you’ve advertised on Facebook, it’s best to start small. Don’t commit
your entire Advertising budget to it (unless your budget is miniscule – a tiny budget being another “mistake”, but sometimes, one that’s unavoidable for new marketers.)

8. Not realizing you need to link your Ad to page, event or group on Facebook.
The purpose of the Ads, as far as Facebook is concerned – publicizing and promoting Facebook. So even if it’s your own website you want to promote, your Ad should direct people to your Facebook page, event or group for your website.

9. Not carefully checking formatting and spelling.
Make no mistake – you can easily get your Ad disapproved by using poor grammar, unprofessional formatting or having spelling mistakes.

Why not checkout this Facebook Ad video course: http://albertgundani.com/facebook-ads-revealed/

Facebook Ad Headlines - The Formula

Drop everything you ever learned about writing long sales copy or blog headlines - Facebook ad

headlines are different, yet again.

For one thing, you only have a rigid 25-characters for your Facebook ad headlines (no exceptions), so they must be short, punchy and eye-catching.

The best format is either something so off-the-wall your reader just has to click, to see what on earth you're talking about... or that old standby, the question format.

Some examples...
"Ready to Make Six Figures?"
"Which Type are You?"
"Want a Virtual Horse?"

The advantage of a question format is that the "you" is implicit. You're already speaking directly to the reader, just by adding that question mark. (Every time you eliminate the "you" that's 3 whole characters you don't have to include.)

Keep It Simple
Another way is to go for simplicity - and use action verbs such as. 
- Play
- Avoid
- Try
- Fight
- Love

"Play Farm Wars" - accompanied by your signature branding graphic or a screen shot from the game, and your 90 character body text - does the trick nicely. Your reader will either play (and the chances are the ad's being served to her because she already plays several games)... or not play. All the eloquence and clever keywords in the world aren't going to change that.

Condense, Condense, Condense
Another way to make the most of your headlines? See where you can  eliminate unnecessary words. (This will make your writing feel "tighter", anyway.)  "Do You Love Chocolate?" can easily be shortened to "Love Chocolate?"

Finally, there's a difference between being enigmatic and being vague.  "Love Chocolate?" - accompanied by an appropriate photo and a brief explanation ("Learn to make your own gourmet truffles!" and a link) - gets your message across much better than "Try this" (accompanied by no graphic and "For a thrilling experience click here" and a link).

In other words, the latter example didn't pique curiosity, gave not even a hint about the subject... and appealed to no one.

Most inexperienced marketers dash through creating their Facebook headlines, but this is your most important component - the one that makes people either click... or not.  Take your time, and really pay attention to the message you want to send.
And don't forget that split-testing!

http://albertgundani.com/facebook-ads-revealed/